I began my career as a fashion features assistant at ELLE UK, before going on to work at The Times as a fashion writer, covering news, trends, and brand profiles.

With a growing interest in the luxury industry and an innate obsession with anything that sparkled, I began to specialise in fine jewellery & watch content, commissioning and writing for The Times LUXX supplements.

From there, I became the fine jewellery editor at Tatler, styling still-life and sittings shoots. Upon joining Harper’s Bazaar as executive fashion & fine jewellery editor in 2016, I assumed a semi-commercial role that still informs my strategy when working with brands today.

Following several years’ in-house experience as a brand manager creating social, digital, print, and advertising copy for Graff Diamonds, I then took a role at NET-A-PORTER, heading up fine jewellery and watch copy across its content world.

As the fine jewellery & watch editor, I was responsible for transforming the storytelling and performance of fine jewellery content within on-site placements, social media, brand partnerships, and PORTER, while also creating bespoke content tailored to VIP clients.

From hosting Instagram Live interviews and livestream shopping events on the NET-A-PORTER app, to editing email-friendly content that enabled its fine jewellery offering to shine from every inbox, here I learned how to create engaging, data smart content for any medium.

Behind any project, it’s always the people and precious pieces that drive me - if there’s a story you would like me to shape, simply get in touch.